In 2012, Diane Mulcahy, a lecturer in the MBA program at Babson College in Massachusetts, created a course called “Entrepreneurship and the Gig Economy.” The idea was to teach MBA students how to get contract work, line up side hustles, negotiate fees, and market themselves in a new kind of labor market, where the flexibility afforded to freelancers, part-timers, and independent contractors was suddenly being embraced by a new generation of workers.