BFM 89.9
The Business Station
BFM 89.9
The Business Station
Retail Familiarity is Key During a Pandemic
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42 mins
46 mins
During a pandemic, we buy what we know. While this may seem like simple psychology, it has actually caused a number of anomalies in retail trends around the world - like, how can there be a surge in fast food sales when there’s also proof that consumers are eating healthier during the pandemic? Both can be right, and it all boils down to retail familiarity.
Presenter: Audrey Raj and Freda Liu
Producer: Arvindh Yuvaraj
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Retail Familiarity is Key During a Pandemic
During a pandemic, we buy what we know. While this may seem like simple psychology, it has actually caused a number of anomalies in retail trends around the world - like, how can there be a surge in fast food sales when there’s also proof that consumers are eating healthier during the pandemic? Both can be right, and it all boils down to retail familiarity.
Presenter: Audrey Raj and Freda Liu
Producer: Arvindh Yuvaraj
Share:
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