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Was Najib’s Interview The Right PR Move?

Freda Liu | Audrey Raj | Christine Wong

29-Oct-18 12:00

Was Najib’s Interview The Right PR Move?

Malaysians are abuzz over Dato Seri Najib Razak’s interview with Al Jazeera over the weekend. The former Prime Minister chose to walk out of the interview and seemed emotionally affected by its contents. But should he have done it in the first place? From a public relations perspective, was it a good move? We discuss.

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Tags:  najib razakal jazeera101 EastPR crisisGovernment/Regulatory/Policy MakingMedia, Marketing, AdvertisingOther personality interviewsPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentPolitics, News, Current AffairsPoliticsLaw and Legal MattersBusiness AnalysisPersonal DevelopmentEntrepreneurshipSocial IssuesSME

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