BFM 89.9
The Business Station
Has An Ad Ever Changed Your Mind About A Brand?
16 mins·12:00, 28 Nov 2019
Has An Ad Ever Changed Your Mind About A Brand?
16 mins
·
12:00, 28 Nov 2019
·
Recommended
Have you ever been swayed either positively or negatively after an ad? Has an ad ever changed your mind about a brand? Online services have upended the world of advertising by enabling marketers, including political campaigns, to refine their pitches to specific groups of people or geographic areas. And in the age of Big Data, it has also created new problems, “policy vacuums”, and unforeseen challenges. Welcome to the age of microtargeting. We explain how this works.
Presenter: Jeff Sandhu, Arvindh Yuvaraj, & Freda Liu
Producer: Christine Wong
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