Microsoft isn’t unfamiliar with the younger demographic, especially via products like the XBox. But as the tech giant circles the TikTok crisis in an attempt to keep it legal in the US, they’ve garnered the love and support of a much younger, more rabid fanbase in the form of Gen Z creators.

Produced by: Arvindh Yuvaraj

Presented by: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong

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