Why Marketers Need To Think Like Gamers

Enterprise · Enterprise Biz Bytes · 24 Sept 2020 · 8 mins listen

Experts say marketers who treat mobile phones like a mini version of the television are seriously undervaluing the medium’s potential. They should be thinking more like video game developers, not traditional media buyers. The Gamers are the ones winning this level.

Produced by:

Audrey Raj

Presented by:

Audrey Raj and Freda Liu

Categories:

Personal Finance,Investments,Financial Literacy,Young Finance,Personal Development,Entrepreneurship,SME

Tags:

Marketing, mobile advertising, gaming, social media, customer engagement