BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Why Marketers Need To Think Like Gamers

Why Marketers Need To Think Like Gamers

24-Sep-20 12:45

Why Marketers Need To Think Like Gamers

Experts say marketers who treat mobile phones like a mini version of the television are seriously undervaluing the medium’s potential. They should be thinking more like video game developers, not traditional media buyers. The Gamers are the ones winning this level.

Produced by: Audrey Raj

Presented by: Audrey Raj and Freda Liu


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Marketingmobile advertisinggamingsocial mediacustomer engagementPersonal FinancePersonal DevelopmentManagerial Resources/Development


Business
Money
Life

Share this podcast




Play / Pause

Listen now : Popcorn Culture

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Mac Chung Lynn, Group CEO, Nando's Malaysia and Singapore

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Ahmad Syafik Jaafar, Ira Noah

11:05 AM

Resource Centre

CTRL + W(ork)

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Mac Chung Lynn, Group CEO, Nando's Malaysia and Singapore

2:05 PM

Live & Learn

Of Protests And Public Spaces

3:05 PM

Today I Learned

How Language Shapes Thought

4:05 PM

Health & Living

Behind The Scenes at the Tokyo Olympics: When Injuries Occu

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture

8:05 PM

By The Book

9:00 PM

Bar None