Kim Kardashian West finally backs down about naming her new shapewear and intimates line ‘Kimono’ after a flood of backlash online and even a letter from the mayor of Kyoto.

Produced by: Richard Bradbury & Freda Liu & Arvindh Yuvaraj

Presented by: Richard Bradbury & Freda Liu & Arvindh Yuvaraj

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  kimono,  #KimOhNo,  kyoto,  japan,  culture,  cultural appropriation,  marketing,  Media, Marketing, Advertising,  Entertainment,  Personal Finance,  Personal Development,  Managerial Resources/Development