JPMorgan Uses AI To Write Better Ads

Enterprise · Enterprise Biz Bytes · 20 Aug 2019 · 9 mins listen

JP Morgan Chase, the largest bank in the US, has started using AI to craft better, more effective ads. Apparently the use of algorithms and data analytics has produced copy and marketing material with a higher conversion rate than those written by their human counterparts.

Produced by:

Christine Wong

Presented by:

Jeff Sandhu,Arvindh Yuvaraj,& Freda Liu

Categories: