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JPMorgan Uses AI To Write Better Ads

9 mins·12:45, 20 Aug 2019
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JPMorgan Uses AI To Write Better Ads

9 mins
·
12:45, 20 Aug 2019
·

JP Morgan Chase, the largest bank in the US, has started using AI to craft better, more effective ads. Apparently the use of algorithms and data analytics has produced copy and marketing material with a higher conversion rate than those written by their human counterparts.

Presenter: Jeff Sandhu, Arvindh Yuvaraj, & Freda Liu

Producer: Christine Wong

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