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enterprise · enterprise-biz-bytes · 28 Feb 2019 · 12:00 pm · 11 mins listen
The Malaysian Association of Tour and Travel Agents (MATTA) is cautiously optimistic that the tourism industry can grow despite global slowdown and a dip in last year’s numbers. So how best should we brand ourselves to attract for tourist? Have we fallen behind in marketing our unique culture and attractions to neighbouring countries?
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