Alliance of River Three.

Photo Credit: Nazure Rahime

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For years, many companies have treated Southeast Asia as a single, monolithic consumer market. But new research from Milieu Insight reveals a more complex reality: the region is actually split into three distinct "consumer economies," each with its own unique mindset, pressures, and motivations.

CEO Sundip Chahal joins us to unpack the findings of their latest consumer outlook report. He explains the "stressed digital" behavior in markets like Indonesia and Vietnam, the disciplined "strategic comfort" of Singapore and Malaysia, and how a simple question about spending $100 can reveal the financial pulse of an entire nation.

We discuss:

Why Southeast Asia is fragmented into three distinct consumer economies.
The "Stressed Digital" segment: why inflation isn't stopping spending in Indonesia and Vietnam.
The "Strategic Comfort" segment: how Malaysians balance optimism with disciplined value-hunting.
The "$100 Question": a simple pressure test that reveals consumer sentiment.
Why a uniform regional pricing or promotional strategy is destined to fail.

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Taman Melawati is about to come alive with a very special community festival, one that brings together arts, environment, youth, and neighbourhood spirit. It’s called the Jalinan x Little River Festival 2025, and it’s the first time two grassroots movements are joining forces: Jalinan, a monthly arts and community programme centred on Jalan Negara Kita; and the Little River Festival, a project rooted in nearly eight years of weekly river restoration work along the Kla