For Gen Z’ers, Creating A “Brand” Is Part Of Growing Up

enterprise · enterprise-biz-bytes · 3 Jul 2019 · 10 mins listen

Creating a “brand” for yourself doesn’t sound like a necessity, especially in your teens, but for the generation known as digital natives, crafting a brand image is something they feel pressured to do, and it’s affecting business, culture, and the media around them.

Produced by:

Richard Bradbury & Freda Liu & Arvindh Yuvaraj

Presented by:

Richard Bradbury & Freda Liu & Arvindh Yuvaraj

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