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For Gen Z’ers, Creating A “Brand” Is Part Of Growing Up
10 mins·12:45, 3 Jul 2019
For Gen Z’ers, Creating A “Brand” Is Part Of Growing Up
10 mins
·
12:45, 3 Jul 2019
·
Recommended
Creating a “brand” for yourself doesn’t sound like a necessity, especially in your teens, but for the generation known as digital natives, crafting a brand image is something they feel pressured to do, and it’s affecting business, culture, and the media around them.
Presenter: Richard Bradbury & Freda Liu & Arvindh Yuvaraj
Producer: Richard Bradbury & Freda Liu & Arvindh Yuvaraj
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