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Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Would A Bad Ad Turn You Off From Your Favourite Brand?

Would A Bad Ad Turn You Off From Your Favourite Brand?

Richard Bradbury | Freda Liu | Audrey Raj

29-Jul-19 12:00

Would

There seems to be a spate of marketing gaffes of late. Kim Kardashian and her ‘Kimono’, Macy’s body-shaming plates, and recently Forever 21 thought it’d be a good idea to send out free diet bars in shipments to customers who ordered from their plus-size collection. How and why is there a disconnect between the ad agencies and the buying public?


Produced by: Christine Wong

Presented by: Richard Bradbury, Freda Liu, & Audrey Raj

Tags:  marketinginsensitivitypolitical correctnessadvertisingForever 21MacysConsumer Goods/ServicesMedia, Marketing, AdvertisingPersonal FinancePersonal DevelopmentManagerial Resources/Development

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