Would A Bad Ad Turn You Off From Your Favourite Brand?
Richard Bradbury | Freda Liu | Audrey Raj
There seems to be a spate of marketing gaffes of late. Kim Kardashian and her ‘Kimono’, Macy’s body-shaming plates, and recently Forever 21 thought it’d be a good idea to send out free diet bars in shipments to customers who ordered from their plus-size collection. How and why is there a disconnect between the ad agencies and the buying public?
Produced by: Christine Wong
Presented by: Richard Bradbury, Freda Liu, & Audrey Raj