In 2018, farmer Chen Jiubei made a business decision that would lift not just her fortunes, but those of others in her town. It was something she stumbled on: a relative mentioned that she had started livestreaming on e-commerce site Taobao. Chen decided to stream herself doing farm work and in just over a year had managed to rack up 40,000 followers -  this led her to start selling the produce she harvested.

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj, & Audrey Raj

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  taobao,  ecommerce,  live streaming,  ,