BFM 89.9
The Business Station
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43 mins
Omnichannel. Online retail. Digital transformation. These aren’t just buzzwords - they’re the keys to keeping retailers afloat during volatile times. But contrary to popular belief, digitalization isn’t a one-stop solution to everyday retail woes. As this study points out, many brands have misconceptions about taking their businesses online and it’s slowing down their digital progress. Omnichannel. Online retail. Digital transformation. These aren’t just buzzwords - they’re the keys to keeping retailers afloat during volatile times. But contrary to popular belief, digitalization isn’t a one-stop solution to everyday retail woes. As this study points out, many brands have misconceptions about taking their businesses online and it’s slowing down their digital progress.
Presenter: Audrey Raj and Freda Liu
Producer: Arvindh Yuvaraj
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