Project Stand Red

Enterprise · Enterprise Biz Bytes · 2 Dec 2019 · 10 mins listen

Standard Chartered has used smart technology like voice modulation, artificial imagery (AI) and computer-generated imagery (CGI) to celebrate what would have been legendary Liverpool football club manager Bob Paisley’s 100th birthday in 2019.

The campaign, called ‘Project Stand Red’ and created by Octagon and MediaMonks, aims to highlight Paisley’s achievements to inspire and educate the next generation of Liverpool fans.

Produced by:

Christine Wong

Presented by:

Richard Bradbury,Jeff Sandhu,& Freda Liu

Categories:

Personal Finance,Investments,Financial Literacy,Young Finance,Personal Development,Entrepreneurship,SME

Tags:

liverpool, standard chartered, cgi, artificial intelligence, octagon, deepfakes, bob paisley,

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