Are Reviews Helpful For Businesses?
Praba Shanmugam, GM of KawKawVeg
Recently over the weekend, Apple has removed all customer reviews from its online store. Apple’s choice means that customers can’t provide useful feedback on the products available in Apple’s store - especially if a product might be bad. But as more purchasing decisions relies on reviews, is this a bad move from Apple? Are reviews helpful for businesses?
Produced by: Christine Wong
Presented by: Jeff Sandhu & Arvindh Yuvaraj
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