With talk of the “new normal” and COVID-19’s intention to stick around until a vaccine is found, brands are looking to reposition themselves with pandemic-specific products in a pandemic-driven market. With recent breakthroughs, virus-deactivating clothes might be the next big sales pitch in the fashion industry.

Produced by: Arvindh Yuvaraj

Presented by: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong

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Tags:  COVID19,  Fashion,  Technology,  Consumer Goods/Services,  Retail, Fashion, Luxury Goods,  Technology news, reviews