BFM 89.9
The Business Station
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With talk of the “new normal” and COVID-19’s intention to stick around until a vaccine is found, brands are looking to reposition themselves with pandemic-specific products in a pandemic-driven market. With recent breakthroughs, virus-deactivating clothes might be the next big sales pitch in the fashion industry.
Presenter: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong
Producer: Arvindh Yuvaraj
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