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Enterprise · Enterprise Biz Bytes · 28 May 2020 · 12:30 pm · 9 mins listen
With talk of the “new normal” and COVID-19’s intention to stick around until a vaccine is found, brands are looking to reposition themselves with pandemic-specific products in a pandemic-driven market. With recent breakthroughs, virus-deactivating clothes might be the next big sales pitch in the fashion industry.
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