Amazon New Ad Strategy: Free Samples

enterprise · enterprise-biz-bytes · 9 Jan 2019 · 12:00 pm · 9 mins listen

Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they're likely to buy.

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Categories:

SME,Markets,Technology,Tech,Business Analysis,Personal Development,Entrepreneurship

Tags:

Direct marketing, marketing, Amazon, consumer goods, branding

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Amazon New Ad Strategy: Free Samples