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Enterprise · Enterprise Biz Bytes · 8 Nov 2019 · 12:00 pm · 15 mins listen
We all know that music is a powerful influencer. A movie without a soundtrack doesn’t provoke the same emotional journey. A workout without a pump-up anthem can feel like a drag. But is there a way to quantify these reactions? And if so, could they be reverse-engineered and put to good use?
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