Are We In The Age Of The Consumer?
Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
The pandemic has undoubtedly accelerated the Age of the Consumer – a concept that consumers are more empowered than ever as they can access information about products and services over the Internet in real time. This is exceptionally evident amid COVID-19, as consumers were forced to change their behaviors, particularly noted in the pivot towards the digital space. They want more personalized content, faster service, better experiences – and they want them all now.
To read up more on the report by Hubspot and Talkwalker on Social Media Trends 2022 Global report, click here.
Image Credit: Lightspring | Shutterstock
Produced by: Richard Bradbury
Presented by: Arvindh Yuvaraj and Freda Liu
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.