Are We In The Age Of The Consumer?
Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker
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The pandemic has undoubtedly accelerated the Age of the Consumer – a concept that consumers are more empowered than ever as they can access information about products and services over the Internet in real time. This is exceptionally evident amid COVID-19, as consumers were forced to change their behaviors, particularly noted in the pivot towards the digital space. They want more personalized content, faster service, better experiences – and they want them all now.
To read up more on the report by Hubspot and Talkwalker on Social Media Trends 2022 Global report, click here.
Image Credit: Lightspring | Shutterstock
Produced by: Richard Bradbury
Presented by: Arvindh Yuvaraj and Freda Liu
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