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Why Apple's Presentation Grabs Your Attention

7 mins·12:45, 14 Sept 2018
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Why Apple's Presentation Grabs Your Attention

7 mins
·
12:45, 14 Sept 2018
·

Ever wondered why all Apple’s presentation seems to attract viewers of all backgrounds and headlines around the world? It’s because Apple’s presentation is based on the fundamentals of neuroscience to work out when your brain would switch off. Here’s how Apple nails it.

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