Debunking Gamer Stereotypes - Who are Today's Gamers?
Recommended
36 mins
33 mins
49 mins
Guest: Tom Simpson, SVP APAC, AdColony
Gaming has evolved over the past few decades and gone from having a small following of computer nerds to drawing over 2.7 billion players in 2020. Major publishers like Tencent and Sony Interactive are earning in the billions, announcing major consolidations like the recent Bungie takeover and Microsoft’s acquisition of Activision Blizzard.
But are all gamers the same? And where is all that money coming from in gaming advertising?
Image Credit: vidIQ
Presenter: Richard Bradbury, Christine Wong
Producer: Richard Bradbury
Share:
Recent episodes
0
Latest stories
Debunking Gamer Stereotypes - Who are Today's Gamers?
Guest: Tom Simpson, SVP APAC, AdColony
Gaming has evolved over the past few decades and gone from having a small following of computer nerds to drawing over 2.7 billion players in 2020. Major publishers like Tencent and Sony Interactive are earning in the billions, announcing major consolidations like the recent Bungie takeover and Microsoft’s acquisition of Activision Blizzard.
But are all gamers the same? And where is all that money coming from in gaming advertising?
Image Credit: vidIQ
Presenter: Richard Bradbury, Christine Wong
Producer: Richard Bradbury
Share:
Recommended
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
BFM 89.9
The Business Station