Today Enterprise Explores Thailand's tourism edge and how the biggest tourist destination in the region continues to stand out in an increasing competitive field. We’ll get into how it stacks up against Malaysia and the rest of the region, what we can learn from our neighbour up north to improve our tourism efforts and policies here in Malaysia.

We discuss this with travel and tourism analyst Gary Bowerman, Director of travel and tourism research firm Check In Asia and Nigel Wong, President, Malaysian Association of Tour and Travel Agents (Matta) - the national umbrella representative body for the entire travel industry in the country.