BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Can a Sales Playbook Make Sales Less Brutal?

Can a Sales Playbook Make Sales Less Brutal?

Serge Romano, Director and Head Sales Coach, Leverage Sales Coaching Australia

06-Mar-23 12:00

Can a Sales Playbook Make Sales Less Brutal?

Given the volatile and choppy nature of sales, how businesses manage their salespeople and sales process can be very important to keep them going. Whether that’s due to an economic slowdown where sales slow down across the board or a personal rough patch for one or 2 salespeople.

Today on BizBytes we explored how to build an effective sales strategy and keep sales going during tough times with Serge Romano, Director and Head Sales Coach with Leverage Sales Coaching Australia.

Serge will be in KL from March 15-17, speaking at EO Taipan’s 2023 event - ‘Challenge the Storm’. Learn more at: https://eotaipan.com/masterclass-2023/

Photo Credits: Shuttershock | fizkes

Produced by: Roshan Kanesan

Presented by: Freda Liu, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSMECorporates

Tags:  Sales strategysales playbooksalespeopleeconomic downturn





Play / Pause

Listen now : Good Things: Malaysia’s First Astrophysicist Discovered Astrophysics Through Poetry; Prof Emeritus Tan...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Michele Schneider, Chief Strategist, Market Gauge

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Sanjay Mathur, Chief Economist for Southeast Asia and India, ANZ Bank

7:45 AM

Morning Brief

Ong Kian Ming, Former Deputy Minister, International Trade and Industry

8:00 AM

The Breakfast Grille

Dr. Tara Beteille, World Bank Lead Economist & Program Leader (Human Development)

8:30 AM

Morning Brief

Ng Zhu Hann, CEO & Founder, Tradeview Capital

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Keith Loh, CEO of Rollti

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Arun Menon, Managing Director, Ipsos Malaysia

1:00 PM

The Breakfast Grille Repeat

Dr. Tara Beteille, World Bank Lead Economist & Program Leader (Human Development)

2:05 PM

Front Row

Forged by Time: Ono Kang's Visual Diary, Dato’ Sri Bernard Chandran, Founder, ArtisFair | Ono Kang, Visual Artist

3:05 PM

Good Things

Malaysia’s First Astrophysicist Discovered Astrophysics Through Poetry; Prof Emeritus Tan Sri Dr Mazlan Othman

4:05 PM

Health & Living

Doctor in the House: Doctor in the House: Can Malaysia Be A Regional Hub for Clinical Trials?, Dr George Lee, Consultant Urologist | Dr Mohamed Elwakil, Country President, Novartis Malaysia | Dr Akhmal Yusof, Chief Executive Officer, Clinical Research Malaysia

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

7:30 PM

Just For Kicks

9:00 PM

A Bit of Culture

Dating App Etiquette; Kam Raslan | Dhanya Nair | Sudais Ferhard