Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals.

Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few.

To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.

Photo Credits: Shutterstock

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  technology,  SME,  entrepreneurs

Tags:  marketing campaigns,  behavioural analysis,  marketing,