BFM 89.9
The Business Station
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Guest: Helen Jambunathan, Director of Insight, Canvas8
Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals.
Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few.
To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.
Photo Credits: Shutterstock
Presenter: Richard Bradbury
Producer: Carol Wong
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12:00, 17 Aug 2023
Guest: Helen Jambunathan, Director of Insight, Canvas8
Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals.
Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few.
To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.
Photo Credits: Shutterstock
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Apr 2
·
36 minsAre Traditional Used Car Dealers Making A Comeback?
Apr 2
·
30 minsWriting for Young Minds
Apr 2
·
36 minsSupporting Families On Their Autism Journey
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Recent episodes
0
Latest Stories
Podcasts · Apr 2 · 36 mins
Are Traditional Used Car Dealers Making A Comeback?
Podcasts · Apr 2 · 30 mins
Writing for Young Minds
Podcasts · Apr 2 · 36 mins
Supporting Families On Their Autism Journey