bfm-logo

podcast image

APAC Marketing Trends

37 mins·12:00, 17 Aug 2023
podcast image

APAC Marketing Trends

37 mins
·
12:00, 17 Aug 2023
·

Guest: Helen Jambunathan, Director of Insight, Canvas8

Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals.

Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few.

To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.

Photo Credits: Shutterstock

Presenter: Richard Bradbury

Producer: Carol Wong

Share:

Recent episodes

0

Latest stories

story image
48 mins
story image
Liverpool Eye 20th League Title
43 mins
story image
Podcasts · Apr 25 · 43 mins
Liverpool Eye 20th League Title
story image
Sinners + Most Memorable IMAX Experiences
43 mins
story image
Podcasts · Apr 25 · 43 mins
Sinners + Most Memorable IMAX Experiences