Momentum Works’ E-commerce in Southeast Asia 2024 Report published recently offers a comprehensive analysis of the dynamic and rapidly evolving e-commerce landscape in Southeast Asia.

The key themes explored in the report include the integration of generative AI technologies to enhance user experience and operational efficiency, the blossoming live commerce sector, and the evolving roles of e-commerce enablers and logistics providers. The report also examines the strategic responses of major players to the shifting market landscape, providing a roadmap for businesses to navigate the opportunities and challenges ahead.

We speak with Jianggan Li, the Founder and CEO of Momentum Works to further understand the report and gain insights that can be an essential resource for businesses, investors, and policymakers seeking to capitalise on the growth potential of this dynamic region.