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【开门新趋势】新时代用新宣传 联名活动创心意

15-Sep-22 10:00

【开门新趋势】新时代用新宣传 联名活动创心意

黑沃咖啡 HWC「旅行」来马之初,创办人 Penny 林佩霓就曾作客节目。经过小半年,巴生谷一带已经开设八家实体店面,且开展了好些个品牌联名合作方案。这个马来西亚市场的「咖啡旅客」,显然在品牌联名方面颇有心得。

在品牌联名方面,马来西亚黑沃咖啡 HWC 有着属于自己的一套策略。黑沃咖啡不仅跟优衣库(Uniqlo)、紫藤等品牌联合推出节庆主题系列商品。除了从温馨的父亲节,到团圆的中秋节;健身房等商业空间也都跟黑沃咖啡 HWC 都开展了合作。本期节目,马来西亚黑沃咖啡 HWC 市场部经理——Edmund 黎觉中将和我们分享推出品牌联名的心得与准备。

Produced by: 张康祺

Presented by: 张康祺


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