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激发「消费新信仰」 GOKINGKONG 的社交新零售概念

16-Nov-22 10:00

激发「消费新信仰」 GOKINGKONG 的社交新零售概念

市场以消费者为中心的商业模式不断更新迭代,如今想刺激消费必须启动商品服务的社交互动属性,以趣味内容文案及品牌包装取胜。

GOKINGKONG 以 S2B2C 模式为基础,线上、线下同步服务顾客。在电商巨头平台半垄断市场、各大品牌激烈削价下,GOKINGKONG 如何强化市场定位;为品牌商家说好故事、卖好产品,同时为消费者谋福利?


平台创办人 Desmond 曾任 Senheng 集团子公司,国内宠物产业帝国 Petsmore;Blackbox BI,两家企业执行长。他在节目中无私分享自己在电子零售分销业界几十年来所见所得,并深入探讨接下来新零售的裂变可能。

Produced by: Yoga 林俞伽

Presented by: Yoga 林俞伽


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