BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Caijin  >  开门见商  >  三代家族企业品牌化经营 Gethá 多渠推天然乳胶床褥

三代家族企业品牌化经营 Gethá 多渠推天然乳胶床褥

15-Nov-22 10:00

三代家族企业品牌化经营 Gethá 多渠推天然乳胶床褥

家族企业本就创业容易守业难;加之品牌化经营的策略,重重外部压力更是经营家族品牌的一大挑战。顺应数码时代,线上曝光已经是必走之路,那么乳胶作为马来西亚国宝级天然资源,又该如何在网络上凸显价值呢?

作为女企业家,本期节目嘉宾成功打破「富不过三代」的刻板印象。她将告诉我们,品牌远比埋头苦干来得更加增值。她从父辈手中继承家业后,让品牌的威力更上一层楼,也让 Gethá 的天然价值持续发光。

Produced by: 张康祺

Presented by: 张康祺


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  BusinessEntrepreneurshipManufacturingMarketing

Tags: 


Share this podcast




Play / Pause

Listen now : Popcorn Culture

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Kelvin Chong, Managing Director, Schaeffler Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Derek Tan, CEO, Sonicboom

11:05 AM

Tech Talk

Shajahan Iqbal, CTO, 3OPP

12:00 PM

Enterprise Biz Bytes

Kevin Brockland, Founder and Managing Partner of Indelible Ventures, and Malaysia Director of the Founder Institute

1:00 PM

The Breakfast Grille Repeat

Kelvin Chong, Managing Director, Schaeffler Malaysia

2:05 PM

Live & Learn

3:05 PM

Beyond the Ballot Box

tbc

4:05 PM

Health & Living

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture

9:00 PM

I Love KL

10:00 PM

Back To Back