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三代家族企业品牌化经营 Gethá 多渠推天然乳胶床褥

15-Nov-22 10:00

三代家族企业品牌化经营 Gethá 多渠推天然乳胶床褥

家族企业本就创业容易守业难;加之品牌化经营的策略,重重外部压力更是经营家族品牌的一大挑战。顺应数码时代,线上曝光已经是必走之路,那么乳胶作为马来西亚国宝级天然资源,又该如何在网络上凸显价值呢?

作为女企业家,本期节目嘉宾成功打破「富不过三代」的刻板印象。她将告诉我们,品牌远比埋头苦干来得更加增值。她从父辈手中继承家业后,让品牌的威力更上一层楼,也让 Gethá 的天然价值持续发光。

Produced by: 张康祺

Presented by: 张康祺


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