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Why do brands burn?

10-Jan-20 14:30

Why do brands burn?

A popular children’s clothing company has come under fire for allegedly throwing out and destroying perfectly good, unsold merchandise. This is a practice of brands destroying a product as a way to maintain exclusivity through scarcity, and we explore why this is just another reason the fashion industry is often cited as one of the world’s worst polluters.

Produced by: Juliet Jacobs

Presented by: Juliet Jacobs, Lim Sue Ann, Tee Shiao Eek


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Categories:  SMEMarketsEnvironmentScienceTechnologyTechFashionEntrepreneurshipBusiness AnalysisTrends and ForecastsPoliticsSocial Issues

Tags:  The Bigger PictureThe Daily DigestCarter'schildren's clothingOshKosh B’goshNatasha McKennaTorontoBrands for Canadaunsold merchandiseBurberryfashion industryTimo RissanenPanipatpollutioncarbon emissionspolyesterFashion RevolutionOrsola de CastroAparna Mehtaonline shoppingserial returner


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