Why do brands burn?
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A popular children’s clothing company has come under fire for allegedly throwing out and destroying perfectly good, unsold merchandise. This is a practice of brands destroying a product as a way to maintain exclusivity through scarcity, and we explore why this is just another reason the fashion industry is often cited as one of the world’s worst polluters.
Produced by: Juliet Jacobs
Presented by: Juliet Jacobs, Lim Sue Ann, Tee Shiao Eek
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Categories: SME, Markets, Environment, Science, Technology, Tech, Fashion, Entrepreneurship, Business Analysis, Trends and Forecasts, Politics, Social Issues
Tags: The Bigger Picture, The Daily Digest, Carter's, children's clothing, OshKosh B’gosh, Natasha McKenna, Toronto, Brands for Canada, unsold merchandise, Burberry, fashion industry, Timo Rissanen, Panipat, pollution, carbon emissions, polyester, Fashion Revolution, Orsola de Castro, Aparna Mehta, online shopping, serial returner,