If you're a Facebook user in Malaysia, this week in particular you would have seen a flood of cartoon versions of your friends taking over your newsfeed. The social media giant's new feature allows you to make your own Avatar, a cartoon-like version of yourself, similar to Apple's Memoji and Snapchat's Bitmoji feature. We explore how and why avatars have become so popular in the virtual world.

Image Source: Shutterstock

Produced by: Juliet Jacobs

Presented by: Dashran Yohan, Lim Sue Ann & Juliet Jacobs

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Tags:  The Bigger Picture,  The Daily Digest,  Facebook avatar,  avatars,  characters,  gaming,  Memoji,  Bitmoji,  virtual reality,  Consumer Goods/Services,  Internet, e-Business, e-commerce,  Media, Marketing, Advertising,  Technology news, reviews,  SME,  Markets,  Technology,  Tech,  Business Analysis,  Social Issues