Facebook’s experiment about its users’ behaviour generated much controversy because the intent and nature of the study raises ethical questions. What are the potential implications if a social media company is able to manipulate emotions on a large scale? Consultant psychologist Dr. Chua Sook Ning joins social media experts Ng Juan Hann and Lim Sheng Feixiang of WAGO to talk about seminal experiments in social psychology like the Milgram experiment and how social media organizations can or should utilize them.