What if we use the principles of behavioural economics to change the way people think about their health? Psychologist Dr Alvin Ng and Head of AIA Vitality Tung Hsiao Ley believe that unhealthy behaviours can be changed if people were incentivised or rewarded to each time they engage in a healthy activity.

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Tags:  health and living,  insurance,  behavioural science,  behavioural economics,  delayed gratification,  fitness