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让操作更直觉;双奖励更粘黏,Zcity 善用数据改善体验

19-Jan-22 06:00

让操作更直觉;双奖励更粘黏,Zcity 善用数据改善体验

从深耕十年的零售行业,跳槽到资讯科技领域——奖励 APP 并不是一个从创业初期就能当即看见盈利硕果的板块。Zcity 却以此作为起点,拉拢活跃用户的使用黏性、充盈使用者数据,再逐步开展业务拓宽。放眼赴美上市纳斯达克的这款奖励 APP,用更直觉的操作体验、更丰富的月费缴付功能,导流用户——从而开辟更多商业元素。对执行长 Sam 来说,他是将现代科技嫁接到品牌模式的一个「全面向」经营者,让数据真正起到为人服务、便利生活的作用。

Produced by: 陈宏耀

Presented by: 王能杰&张康祺

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Tags:  BusinessEntrepreneurship


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