BFM 89.9

Podcast  >  财今  >  开门见商  >  【科技3P S1EP5】电商攻略: Marketplace vs Brand.com | 你该如何布局?

【科技3P S1EP5】电商攻略: Marketplace vs Brand.com | 你该如何布局?

07-Dec-21 06:00

【科技3P S1EP5】电商攻略: Marketplace vs Brand.com | 你该如何布局?

一场疫情加速了商业活动线上化的进程。

2000年到2020年期间,美国电商的市场份额共成长了16%,然而,疫情开始的头八个星期,电商的市场从就已经从16%增长到27%。

电商的崛起,其中最大的受惠者莫过于Lazada、Shopee等marketplace。这些平台,很有可能是电商新手的第一选择。

然而,业者是否曾经想过,除了这些marketplace,我们其实可以有其他的选择?

本集科技3P我们请来巧克力自主品牌Love18C的创办人Eddie Lee来和我们分享他的电商心法。

P/S:本集含有大量干货,欢迎分享存参,反复收听

 

 

Produced by: 陈宏耀 & 孙德俊

Presented by: 陈宏耀 & 孙德俊


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  EntrepreneurshipBusiness


Business

Share this podcast




Play / Pause

Listen now : Pick Of The Pops

Today’s Shows



10:00 AM

Breaking Bread (REPEAT)

S2E4 - Fine Dining in Penang, the Collaborative Nature of the Food Industry, and McDonald’s-Inspired Pineapple Tarts; Loh Yi Jun (junandtonic.com) | Johnson Wong (Gen)

11:00 AM

A Bit of Culture (REPEAT)

Mastering The Dark Triad; Kam Raslan | Azmyl Yunor | Michael Gong

12:00 PM

I Love KL (REPEAT)

MinNature Malaysia - Small in Size, Big in Ambition; Wan Cheng Huat, Founder, MinNature Malaysia

1:00 PM

Best of Enterprise (REPEAT)

Parent Tested, Kid Approved; Chen Shiqin & Irvin Tan, HaruPlate

1:30 PM

Raise Your Game (REPEAT)

The Common Creative; Paul Fairweather, The Common Creative

2:00 PM

Popcorn Culture (REPEAT)

10 Things I Hate About You

2:30 PM

Popcorn Culture (REPEAT)

Review - The Tragedy of Macbeth

3:00 PM

GGWP (REPEAT)

Microsoft buys Activision-Blizzard - The Genesis of a Monopoly?; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

6:00 PM

Wavelength (REPEAT)