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「霸王茶姬」乘着现代中国风,席卷大马的茶饮文化

Jack Chong, 大马首席执行官, 霸王茶姬

27-Oct-21 06:00

「霸王茶姬」乘着现代中国风,席卷大马的茶饮文化

 2017年11月17日,来自云南的品牌—霸王茶姬 ,在昆明开设了首家店。2019年,霸王茶姬正式被引入大马,并在短短两年,遍布西马半岛,开了超过20家分店。

究竟霸王茶姬是如何在奶茶已经遍布大马的状况下,后发成功,迎头赶上?而因底部空心杯而面对「误导消费者」指控的他们又有何回应?

Produced by: 连晋宏 & 王能杰

Presented by: 陈宏耀 & 王能杰


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