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Podcast  >  财今  >  开门见商  >  大将「柑你拿」危机关谁的事?— 大马雷点爆多的文创市场

大将「柑你拿」危机关谁的事?— 大马雷点爆多的文创市场

14-Jan-22 16:00

大将「柑你拿」危机关谁的事?— 大马雷点爆多的文创市场

农历虎年倒数两周,尽管疫情横行,也挡不住我国华人同胞过节的心与期待。

本想着帮衬着文创作坊,在自家官方渠道上架文创商品——一个帆布包;大将出版社却因此引发一场「失格」的社媒审判。被冠以「粗俗」、「败坏风气」的骂名,大将出版社顿时成为了堕落与偏离文化高位的众矢之的?

除了我国文创市场的观察与探究;这波公关危机处理有否「大将」之风?

『本周财今』——大将出版社社长周若鹏、品牌顾问林韦佳,现身「柑」苦谈。

Produced by: 王能杰&张康祺

Presented by: 王能杰&张康祺


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