「霸王茶姬」乘着现代中国风,席卷大马的茶饮文化
27-Oct-21 06:00
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2017年11月17日,来自云南的品牌—霸王茶姬 ,在昆明开设了首家店。2019年,霸王茶姬正式被引入大马,并在短短两年,遍布西马半岛,开了超过20家分店。
究竟霸王茶姬是如何在奶茶已经遍布大马的状况下,后发成功,迎头赶上?而因底部空心杯而面对「误导消费者」指控的他们又有何回应?
Produced by: 连晋宏 & 王能杰
Presented by: 陈宏耀 & 王能杰
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Categories: Entrepreneurship
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