BFM 89.9
The Business Station
Balancing Your Branding Goals
Should a business prioritise short-term sales goals or focus on long-term brand building? Mead Johnson’s General Manager Tiffany Tang shares her take on finding the right approach.
Catch more from Tiffany at BFM Brandfest 2025, where she’ll dive deeper into brand strategy and marketing effectiveness. With award-winning campaigns for Dettol, Strepsils, and Gaviscon under her belt, she brings valuable insights you won’t want to miss!
Secure your spot today: brandfest.com.my
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Balancing Your Branding Goals
Should a business prioritise short-term sales goals or focus on long-term brand building? Mead Johnson’s General Manager Tiffany Tang shares her take on finding the right approach.
Catch more from Tiffany at BFM Brandfest 2025, where she’ll dive deeper into brand strategy and marketing effectiveness. With award-winning campaigns for Dettol, Strepsils, and Gaviscon under her belt, she brings valuable insights you won’t want to miss!
Secure your spot today: brandfest.com.my
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