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Why Zero-Party Data Matters Now
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Guest: Edward Au, Founder and CEO, Eber
Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.
Presenter: Richard Bradbury
Producer: Carol Wong
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Why Zero-Party Data Matters Now
32 mins
·
11:00, 4 Feb 2025
Guest: Edward Au, Founder and CEO, Eber
Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Feb 4
·
32 minsWhy Zero-Party Data Matters Now
Feb 4
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36 minsWriting With Class
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Recent episodes
0
Latest Stories
Podcasts · Feb 4 · 32 mins
Fintech Spotlight: Crypto, Digital Banks, & Leadership Shifts
Podcasts · Feb 4 · 32 mins
Why Zero-Party Data Matters Now
Podcasts · Feb 4 · 36 mins
Writing With Class