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The Farm Shop: Malaysia’s Next RM1B Dairy Powerhouse?
48 mins
·
10:00, 6 Feb 2025
·
Recommended
Guest: Dr Tan I-Lene, Founder and Managing Director, The Farm Shop by Asia Farms Network Sdn Bhd
Originally founded in 2016 and restructured in 2022 as The Farm Shop, the company has rapidly scaled its operations—achieving RM4.6 million in revenue in 2024 and setting ambitious targets of RM14.4 million in 2025 and RM56 million by 2026.
In this episode of Open For Business, Founder and Managing Director Dr. Tan I-Lene delves into the company’s vertically integrated model, which spans sourcing high-quality dairy from local farms, processing it, and delivering fresh products through retail outlets, direct-to-home channels, and HORECA partnerships.
Dr. Tan discusses the challenges of maintaining product quality and brand authenticity amid rapid growth, innovative strategies such as the “godfather offer” subscription model, and the broader implications for food security and sustainability.
Whether you’re a business leader in agriculture or an investor intrigued by food tech, this episode provides valuable insights into building a resilient and scalable business in Malaysia’s competitive dairy industry.
Presenter: Roshan Kanesan
Producer: Kishan Sivaswamy
dairy farm
food innovation
vertical integration
Malaysian food industry
farm-to-table
agriculture
food tech
fresh milk
food security
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The Farm Shop: Malaysia’s Next RM1B Dairy Powerhouse?
48 mins
The Farm Shop: Malaysia’s Next RM1B Dairy Powerhouse?
48 mins
·
10:00, 6 Feb 2025
Guest: Dr Tan I-Lene, Founder and Managing Director, The Farm Shop by Asia Farms Network Sdn Bhd
Originally founded in 2016 and restructured in 2022 as The Farm Shop, the company has rapidly scaled its operations—achieving RM4.6 million in revenue in 2024 and setting ambitious targets of RM14.4 million in 2025 and RM56 million by 2026.
In this episode of Open For Business, Founder and Managing Director Dr. Tan I-Lene delves into the company’s vertically integrated model, which spans sourcing high-quality dairy from local farms, processing it, and delivering fresh products through retail outlets, direct-to-home channels, and HORECA partnerships.
Dr. Tan discusses the challenges of maintaining product quality and brand authenticity amid rapid growth, innovative strategies such as the “godfather offer” subscription model, and the broader implications for food security and sustainability.
Whether you’re a business leader in agriculture or an investor intrigued by food tech, this episode provides valuable insights into building a resilient and scalable business in Malaysia’s competitive dairy industry.
Presenter: Roshan Kanesan
Producer: Kishan Sivaswamy
dairy farm
food innovation
vertical integration
Malaysian food industry
farm-to-table
agriculture
food tech
fresh milk
food security
Share:
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The Farm Shop: Malaysia’s Next RM1B Dairy Powerhouse?