Let's say your friend just told you about a band that they really like. Suddenly you start noticing the band's name popping up everywhere you go, be it on a poster or being mentioned in a stranger's conversation that you accidentally overheard. You've never even heard a single song by this band before, so why do you keep noticing them? Did they suddenly become really popular? Well, no, not necessarily. This whole experience has been coined as the Baader-Meinhof phenomenon despite it having nothing to do with the actual Baader-Meinhof Group. Listen in as we break down how this occurrence affects our psyche.