BFM 89.9
The Business Station
Marketing Mojo: Crafting A Storytelling Experience in the Digital World
9 mins·13:00, 30 Sept 2016
Marketing Mojo: Crafting A Storytelling Experience in the Digital World
9 mins
·
13:00, 30 Sept 2016
·
Recommended
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Those who tell the stories rule society; is a famous quote by the classical Greek philosopher Plato. For the longest time ever, brands used short taglines and sharp slogans to communicate their message, however that’s all shifting from crafting messages to creating experiences. Sort of like a storytelling experience that will endear brands to their consumers - not their products or services. Debbi Vandeven, the Global Chief Creative Officer at VML, a global marketing agency with a clientele the likes of Castrol, Kellogg’s, Ford & Mattel talks about how brands are creating a storytelling experience for their consumers in this digital world and what should marketers be aware.
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