BFM 89.9
The Business Station
Reimagining Coffee: Prefer’s Journey to Bean-Free Brews
26 mins
·
10:00, 21 Feb 2025
·
Recommended
42 mins
46 mins
Guest: Tan Ding Jie, Co-Founder, Prefer
In this episode, we’re joined by Tan Ding Jie, Co-Founder at Prefer, a Singapore-based coffee startup that’s transforming the industry with their innovative “bean-free” coffee. Founded in 2022, Prefer manufactures sustainable and affordable ground coffee compatible with standard espresso machines, catering to businesses such as cafes, coffee chains, distributors, and flavor houses. In February 2024, Prefer secured US$2 million in seed funding, led by Forge Ventures and joined by global investors like 500 Global and Philippine coffee startup Pickup Coffee. With that in mind, DJ shares the story behind Prefer’s creation, the challenges of scaling a coffee startup, and the ambitious goals they have for the future of sustainable coffee.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
Share:
Recent episodes
0
Latest stories
Podcasts · Feb 21 · 12:00PM
Artistic License In An Age of Authenticity
42 mins
Podcasts · Feb 21 · 11:00AM
Mbappe Hat-Trick Knocked Man City Out!
46 mins
Podcasts · Feb 21 · 10:00AM
A Real Pain + Bridget Jones: Mad About The Boy & Shocking On-Screen Deaths
44 mins
Reimagining Coffee: Prefer’s Journey to Bean-Free Brews
26 mins
·
10:00, 21 Feb 2025
Guest: Tan Ding Jie, Co-Founder, Prefer
In this episode, we’re joined by Tan Ding Jie, Co-Founder at Prefer, a Singapore-based coffee startup that’s transforming the industry with their innovative “bean-free” coffee. Founded in 2022, Prefer manufactures sustainable and affordable ground coffee compatible with standard espresso machines, catering to businesses such as cafes, coffee chains, distributors, and flavor houses. In February 2024, Prefer secured US$2 million in seed funding, led by Forge Ventures and joined by global investors like 500 Global and Philippine coffee startup Pickup Coffee. With that in mind, DJ shares the story behind Prefer’s creation, the challenges of scaling a coffee startup, and the ambitious goals they have for the future of sustainable coffee.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
Share:
Recommended
Feb 21
·
42 minsArtistic License In An Age of Authenticity
Feb 21
·
46 minsMbappe Hat-Trick Knocked Man City Out!
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Feb 21 · 42 mins
Artistic License In An Age of Authenticity
Podcasts · Feb 21 · 46 mins
Mbappe Hat-Trick Knocked Man City Out!
Podcasts · Feb 21 · 44 mins
A Real Pain + Bridget Jones: Mad About The Boy & Shocking On-Screen Deaths