BFM 89.9
The Business Station
Nurturing Brand Loyalty Through Strategic Communications
49 mins·11:00, 15 Apr 2025
Nurturing Brand Loyalty Through Strategic Communications
49 mins
·
11:00, 15 Apr 2025
·
Recommended
Guest: Farrah Harith-McPherson, Chief Growth Officer, Naga DDB Tribal, Sandeep Joseph, Co-Founder and CEO, Ampersand Advisory
Building brand loyalty isn’t just about getting customers, it’s about keeping them. In a world full of choices, how do brands make people stay, trust them, and even advocate for them?
It all comes down to communication — clear, honest, and meaningful interactions that make customers feel valued. From personalised experiences to transparency, storytelling to social media, every touchpoint shapes loyalty.
Today, we discuss what works, what doesn’t, and what brands should focus on right now with Farrah Harith-McPherson, Chief Growth Officer at Naga DDB Tribal, and Sandeep Joseph, Co-Founder and CEO of Ampersand Advisory.
This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.
Presenter: Richard Bradbury
Producer: Carol Wong
personalised communicationstorytelling marketingstrategic communicationbrand loyaltybrand transparencysocial media marketing
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