BFM 89.9
The Business Station
Mobile-First Marketing: Winning Malaysia’s Digital Consumers
26 mins·11:00, 25 Feb 2025
Mobile-First Marketing: Winning Malaysia’s Digital Consumers
26 mins
·
11:00, 25 Feb 2025
·
Recommended
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Guest: Ranganathan Somanathan, Chief Global Growth Officer, Billups
With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms? We break this down and more with Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups, an independent out-of-home media agency.
Presenter: Richard Bradbury
Producer: Richard Bradbury, Kishan Sivaswamy
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