BFM 89.9
The Business Station
How Levi's, Founded In 1853, Navigates Today's Realities
23 mins·08:00, 4 Dec 2023
How Levi's, Founded In 1853, Navigates Today's Realities
23 mins
·
08:00, 4 Dec 2023
·
Recommended
Guest: Imran Butt, Country Manager for Malaysia, Singapore and Brunei, Levi's Strauss & Co
This year commemorates 150 years since Levi Strauss & Co introduced the world to the iconic 501 jeans. But what is this apparels company's staying power and how does it navigate today's realities that includes, sustainability and social issues? Imran Butt, Levi's country manager for Malaysia & Singapore takes us through how a pair of jeans remaining largely unchanged for a century and a half still manages to stay in trend.
Presenter: Keith Kam
Producer: Chin Wai Lun
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