BFM 89.9
The Business Station
Recommended
43 mins
9 mins
Guest: Pablo Che León, General Manager for Southeast Asia, VTEX
According to Meltwater, more than 1.4 million social media conversations around livestream shopping took place in Southeast Asia last year, doubling the same period in 2020. A study by iKala also revealed that 33 percent of Singaporeans who shopped on social media platforms in 2021 did so because of its engaging experience, such as through live-selling.
While live shopping may be one of the hottest ecommerce trends now, it seems like only smaller sellers are taking advantage of the trend, with many bigger online retailers still unsure of the impact of live shopping.
Image Credit: Shutterstock | MAGNIFIER
Presenter: Christine Wong, Arvindh Yuvaraj
Producer: Richard Bradbury
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12:00, 27 Apr 2022
Guest: Pablo Che León, General Manager for Southeast Asia, VTEX
According to Meltwater, more than 1.4 million social media conversations around livestream shopping took place in Southeast Asia last year, doubling the same period in 2020. A study by iKala also revealed that 33 percent of Singaporeans who shopped on social media platforms in 2021 did so because of its engaging experience, such as through live-selling.
While live shopping may be one of the hottest ecommerce trends now, it seems like only smaller sellers are taking advantage of the trend, with many bigger online retailers still unsure of the impact of live shopping.
Image Credit: Shutterstock | MAGNIFIER
Presenter: Christine Wong, Arvindh Yuvaraj
Producer: Richard Bradbury
Share:
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Recent episodes
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