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The Business Station
InNature Leans Into ESG And Pivots To Influencer Marketing
24 mins·08:00, 27 Mar 2023
InNature Leans Into ESG And Pivots To Influencer Marketing
24 mins
·
08:00, 27 Mar 2023
·
Recommended
9 mins
1 hr 24 mins
Guest: Datin Mina Cheah-Foong, Managing Director, InNature Berhad
Euromonitor International estimates that the market size for beauty will grow to nearly USD$550 billion dollars in 2027, with much of that driven by the Asia Pacific. However, with so many new labels emerging in an intensely competitive market place, can long-standing brands like The Body Shop stay relevant amid fast moving trends and the digital age? We catch up with Datin Mina Cheah-Foong, Managing Director of InNature Berhad, the brand owner of The Body Shop in Malaysia, Cambodia and Vietnam for an update on the business.
Presenter: Shazana Mokhtar
Producer: Moh Heng Ying
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