BFM 89.9
The Business Station
BFM 89.9
The Business Station
Recommended
38 mins
1 hr 26 mins
42 mins
Travel isn’t what it used to be. With so much data at a marketer’s disposal, the travel industry has now become a highly-customizable one. We speak to Koddi’s Alexander Steenbakkers-Noffke about using data the right way, common misconceptions, as well as how tech has changed the way we travel.
Presenter: Arvindh Yuvaraj
Producer: Arvindh Yuvaraj
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The Data Behind Travel Marketing
Travel isn’t what it used to be. With so much data at a marketer’s disposal, the travel industry has now become a highly-customizable one. We speak to Koddi’s Alexander Steenbakkers-Noffke about using data the right way, common misconceptions, as well as how tech has changed the way we travel.
Presenter: Arvindh Yuvaraj
Producer: Arvindh Yuvaraj
Share:
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